Broadcast Messaging is the solution to carry out massive mobile marketing campaigns through multiple delivery channels SMS, MMS, WapPush, SatPush and USSD. It optimizes license costs by sending messages to thousands of recipients directly through its own signaling links, with no need to go through the SMSC. In addition, it can achieve high traffic volumes and has a high delivery capacity by connecting directly to the SS7 network with an efficient delivery control.
Broadcast Messaging was centralized with five operations in Costa Rica, Panamá, Nicaragua, El Salvador and Guatemala.
“Broadcast Messaging Platformwas installed last year and, due to the team work achieved, we were able to migrate more than 90% of the campaign traffic. We are very satisfied with the service provided.”
Telefónica Global Technology
TIM had a SMS messaging broadcast gateway developed in-house by the operator that was integrated to the marketing campaign generator but showed capacity limitations, did not allow to monitor the delivery of campaign messages or to generate reports for a detailed analysis and, furthermore, messages were sent through the SMSC, competing with the Mobile Originated messages.
The implementation of Broadcast Messaging meant a great leap in service quality, allowing to monitor campaigns in real time and to create partial or final reports and to show the delivery result of each message and identifying the causes of the delivery failure.
Broadcast Messaging is a high capacity solution and the delivery rate does not compete with Mobile Originated messages by capacity in the SMSC, due to the fact that the messages are sent directly to the network through platform SIGTRAN links with the operator’s STPs, using the MAP protocol over M3UA, which reduces traffic in the SMSC and allows the operator to set, by campaign, the message resend policies.
Broadcast Messaging allows to send broadcast messages not only through SMS, but through USSD and MMS as well, providing more flexibility to the marketing areas in order to define the type of campaign.
The integration with the operator’s systems was done with no impact to the Campaign Generator because the company adjusted the solution in order to adapt it to the Operator’s systems.