Campaign Manager guarantees the creation of successful campaigns based on strategic information about consumer behavior and market trends. It provides with higher receptivity, reply levels and campaign acceptance by aiming exclusively to the target audience. It allows interacting specifically with each kind of client by offering packs, promotions and customized services based on behavioral tracking and analysis.
Broadcast Messaging was centralized with five operations in Costa Rica, Panamá, Nicaragua, El Salvador and Guatemala.
“Broadcast Messaging Platform was installed last year and, due to the team work achieved, we were able to migrate more than 90% of the campaign traffic. We are very satisfied with the service provided.”
Telefónica Global Technology